PaperWrap is proud to announce a new strategic partnership with Ubro Vangby, a leading Scandinavian specialist in packaging materials, machinery and end-of-line solutions. Through this collaboration, Ubro Vangby will introduce PaperWrap’s innovative paper-based pallet wrapping solution to customers across the Scandinavian market.
The partnership marks an important next step in PaperWrap’s international growth and makes sustainable pallet wrapping more accessible to Scandinavian businesses looking to reduce plastic use and lower CO₂ emissions compared to conventional plastic stretch film.
“Scandinavia is a natural next step for PaperWrap,” says Jurre Hesseling, Sales Manager at PaperWrap. “Sustainability and circular packaging are high on the agenda in this market, and Ubro Vangby has exactly the combination of packaging expertise, technical knowledge and customer relationships we are looking for in a distribution partner. Together, we can offer customers not just an alternative material, but a complete and practical solution for switching from plastic stretch film to paper.”
For Ubro Vangby, PaperWrap complements its existing portfolio of packaging materials, machinery and service solutions, providing customers with a new way to make their end-of-line packaging processes more sustainable.
“We see a growing demand from Scandinavian companies for packaging solutions that combine sustainability with reliable performance,” says Fredrik Sätradahl, Managing Director at Ubro Vangby AB. “PaperWrap offers a genuinely innovative approach to pallet wrapping and fits very well with our ambition to help customers optimise their packaging processes while reducing their environmental impact. We look forward to introducing the solution to the Scandinavian market together.”
The partnership will be introduced to the Scandinavian packaging industry at Empack Stockholm, taking place on 30 September and 1 October 2026 at Kistamässan in Stockholm.
PaperWrap and Ubro Vangby will be exhibiting together, giving visitors the opportunity to discover the PaperWrap solution, see how paper can replace conventional plastic stretch film in pallet wrapping applications and discuss how the technology can be integrated into existing packaging operations.
“Empack Stockholm is the perfect place to kick off our cooperation,” adds Hesseling. “We want companies to experience PaperWrap for themselves and see that reducing plastic in pallet wrapping can go hand in hand with load stability and efficient operations.”
Together, PaperWrap and Ubro Vangby aim to accelerate the transition towards paper-based pallet wrapping across Scandinavia. By combining PaperWrap’s technology with Ubro Vangby’s local market knowledge, packaging expertise and service capabilities, the partners can support businesses throughout the transition; from initial assessment and testing through to implementation and ongoing support.
The partnership also responds to the growing focus on circular packaging and developments such as the Packaging and Packaging Waste Regulation (PPWR). Although both paper and plastic can be technically recyclable, paper is currently recycled significantly more often in practice, making it a strong circular alternative for pallet packaging.
About Ubro Vangby
Ubro Vangby is a Scandinavian packaging specialist providing packaging materials, machinery, automation and service solutions. The company helps businesses optimise their packaging processes by combining materials, equipment and technical expertise into complete end-of-line solutions.
With a strong presence in the Scandinavian market, Ubro Vangby supports customers in creating packaging processes that are efficient, reliable and ready for future sustainability requirements.
More information: www.ubrovangby.com
Meet us in Stockholm
Empack Stockholm 2026
30 September – 1 October 2026
Kistamässan, Stockholm, Sweden
PaperWrap introduces a new era of pallet wrapping - the paper wrapping solution that replaces plastic stretch film and enables a more efficient logistics process. Do you also want to be that progressive party in a Circular Economy?
Contact us